Digital Strategy

We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet many companies don’t have a digital marketing strategy. An integrated digital strategy will give you a foundation for all the key online marketing activities. An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints.

A successful Digital Strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.